Lola and Grace set to open central London store

Lola and Grace, a brand owned by the Swarovski group, is set to open its debut store in central London on 2 October. 

The store will be located within the already established Swarovski shop on London’s Oxford Street.

Nina Müller, general manager at Lola and Grace, said: “Lola and Grace is bold, confident, and fun-loving with jewellery that goes from easy-to-wear to dare-to-wear. We position ourselves in the affordable fashion jewellery market and offer relevant and affordable products for all moments and wallets.

Although both brands create jewellery out of Swarovski crystals, each has its own unique identity and separate target consumer.