Jeweller lights £1m diamond above London’s Holland Park

Diamond jeweller Denis Bellessort, founder of Bonds of Union, flew and lit a £1m diamond above London’s Holland Park to celebrate his new collection. 

The stunt was to celebrate the launch of Bonds of Union new 18ct gold diamond line, ‘Diamonds’. In a statement from the company it said that it hoped the feat would draw attention to the collection’s new “luminous diamonds, for the beauty they provide”.

The 10-carat diamond was attached to a remote-controlled hexacopter – a six-bladed helicopter – and lit up by a fixed rig on the device, sending beams of light across the sky.

Bellessort told Jewellery Focus: “I studied the light in diamonds and always wanted to see diamonds float in the sky, and the research has enabled me to do this. It is very tricky to get the light inside the diamond with precision.

“It is so beautiful, stunning, the light is incredible it has never been done like this and it looks like a star in the sky but it’s much closer and much brighter. It has opened up a new study of the diamond, instead of looking at the diamond on a ring, it is magnified so many times, and it’s really exciting.

Bellessort also told Jewellery Focus that we can expect more similar stunts in the future.