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Beaverbrooks to launch new diamond ring collection

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Beaverbrooks unveiled a new diamond ring collection this week as an addition to its ‘Era’ range. 

The Beaverbrooks Era collection was launched earlier this year in celebration of the firm’s 95th birthday, and was created through a revival of some of the bestsellers in its 95-year history.

The collection includes a selection of 18ct white gold rings with a range of brilliant cut and princess cut designs, including halo, heart-shaped, and solitaire finishes.

A statement from the company said that the new collection “aims to reinvent the elegance of vintage style to suit the modern-day bride.”

Lorna Burhouse, buyer at Beaverbrooks, said: “We are really excited about our new Beaverbrooks Era Diamond Ring collection. We have scoped out what works for our customers, along with key trends within the bridal market and we are looking forward to launching the range into stores.

“Our Beaverbrooks Era Collection has been really popular and we hope our customers love the diamond ring collection as much as we do.”

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