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Watch e-tailer Watch Shop has launched a new click-and-collect service in partnership with jewellery chain Goldsmiths

The new service will allow customers to purchase online and then collect their order from their nearest Goldsmiths’ store.

A statement from Watch Shop said that launching the service around this time of the year will be “fantastic for customers who have hectic lifestyles and need to fit in their Christmas shopping.”

A spokesperson from Watch Shop said: “Click and Collect is a recent addition to Watch Shop which allows our customers to order online and collect their watch from their local Goldsmiths store. As well as the convenience of being able to collect locally from any major city or shopping centre, if their watch bracelet requires adjustment this can be done for free at the store.”

Earlier this year it was announced that Aurum Group, which owns Goldsmiths, Mappin & Webb and Watches of Switzerlands brands, had acquired 100% of the share capital of Watch Shop.

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