Design brand Vamp London has expanded into House of Fraser, its first national retailer, in what the company has called an “important milestone” in its expansion plans.
The full range of Vamp’s silver and CZ jewellery entered an initial five House of Fraser stores on November 3, with the possibility of a further roll out after the primary testing period.
At the same time, Vamp entered Clerys department store in Dublin. In a statement the company said that this, along with the House of Fraser expansion, marks the beginning of a significant new business direction.
Jacob Nightburg, founder, said: “The new inclusion of Vamp London jewellery in accessible department stores, alongside the existing intimacy of boutiques and independent retailers, which remain key to the brand experience, is an indication of exciting new expansion. We have plans to launch in many more department stores during 2015 and beyond.”
The company was founded in February 2011 and currently has 35 stores across the UK.