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Italian brand Police Watches has launched its biggest TV campaign to date, incorporating key retail dates ‘Black Friday’ and ‘Cyber Monday’.
Airing in the run up to Christmas, the campaign will promote the brand’s key styles from its AW14 collection in what the company hopes will be in time for the last minute gift buying rush.
The campaign will air on ITV channels, and will be included in peak TV viewing programmes such as ‘I’m a Celebrity Get Me Out of Here’ and ‘The X Factor’.
The 10-second advert features a parkour stuntman and five watch models, including the Police Python. Parkour is a sport also known as ‘free-running’ and originated in military training, where the practitioner gets from A to B as efficiently as possible, using walls, rails and other obstacles as ways of hopping and keeping up momentum.
The advert has been filmed at a UK location, which is being kept secret from retailers who have been given the opportunity to participate in a competition to guess where the filming took place based on behind-the-scenes images.
