Accurist launches new website

British watch brand Accurist has launched a new mobile and tablet-friendly website, which will allow ease of use across all devices. 

Clear categories for men and women will be a key feature, enabling customers to easily find specific products at their nearest Accurist retailer. To enhance the customer experience, the website will also offer ‘recently viewed’ and ‘you may also like’ features.

In addition to detailed information on each product, the website will feature a news section, giving users new content and ensuring the site is kept up to date.

The site, which was designed by Arch Creative, also features a brand new collection from the brand for both men and women, which will also appear on all in-store points-of-sale advertising.

Trevor James, brand director at Accurist, said: “At Accurist we always strive to stand out from the crowd and I feel the new website really does that. We’ve loved working with Arch Creative, they bring a wealth of experience and have produced something that is distinctive, contemporary and enhances our customers’ experience. We’re very excited to unveil it.”