Beaverbrooks the Jewellers has announced its support for the launch of a new phase of the Geared for Giving campaign.
The campaign, which is calling for every employer in the UK with over 250 employees to offer Payroll Giving to their staff, aims to double the amount raised for charities to £260m annually by increasing the number of employees giving from one million to two million within five years.
Currently 23% of the UK’s largest employers offer Payroll Giving, a tax-free way for employees to give money to a charity directly from their salary. By increasing the number of employers signing up to the scheme, Geared for Giving hopes to making giving to charity through your pay a “social norm” in the UK.
The campaign is being backed by a group of the UK’s biggest employers, including ASOS, BT, Experian, Linklaters LLP and The Entertainer.
Mark Adlestone, chairman of Beaverbrooks, where over 30% of employees are signed up, said: “As an employer, setting up a Payroll Giving scheme is a simple, easy and tax-efficient way to encourage your employees to make a regular donation to their chosen charity – it really is a win-win situation for everyone involved.
“By signing-up to the scheme, employers can reap the benefits of a very engaged workforce when it comes to helping others, knowing they have made a positive difference to the wider community.”