Brilliant Inc jewellery relocates to larger Chelsea store

Jewellery brand Brilliant Inc has relocated to a larger store in London’s affluent Chelsea area.

Officially launched on Friday February 10, the 953 sq ft store on the famous King’s Road offers a range of fine jewellery and ethically produced simulated diamonds, as well as a bridal room and private shopping salon for bespoke clients.

Founded in 2005 by sisters Emma Canning and Dervla Cogan, Brilliant Inc opened its first boutique in Chelsea in 2007.

Cogan said: “We are thrilled to be opening our new larger new store on the iconic King’s Road, the location is a perfect springboard for us build upon our previous success, and further interact with an established customer base.”

Hannah Grievson, commercial property manager at Sloane Stanley Estate, added: “With a high-end boutique jewellery experience, their fine jewellery selection and new bespoke service will further add to the breadth and quality of the estate’s thriving premium retail offer whilst appealing to the visitors and residents alike.”