E-CommerceRetailers launches sunglasses boutique

Online watch and jewellery retailer has added a sunglasses boutique to its portfolio.

The retailer is currently working with nine brands, including Ray-Ban, Nike and Emporio Armani, for its new venture. The brand roster is expected to grow in the coming months with the addition of classic styles and spring/summer 2017 trends. aims to create a “simple shopping experience” which will categorise customer’s preferences depending on shape, budget and brand.

Alex Fisher, CEO of, said: “This is a natural progression for us as an online retailer, as we look to expand our offering to consumers looking to update their fashion wardrobes with accessories.


We are really answering customer demand, our audience love the breadth of brands and styles we offer at affordable prices and sunglasses was a natural progression.”

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