Swiss watch brand Tag Heuer will be opening its largest UK store in Meadowhall, Yorkshire.
The shopping venue, which is joint-owned by British Land, has undergone a £60m refurbishment program which included a £16m retailer investment.
Some 42 brands have redesigned their stores in the renovation and Tag Heuer is among some of the premium brands which are opening new retail outlets at the location.
The Tag Heuer store is being built by Aurum Holdings, which owns Watches of Switzerland, Goldsmiths, and Mapping & Webb. It will be adjacent to an existing Goldsmiths outlet and is scheduled to open in August.
Richard Crowther, asset manager for British Land, said: “Our strategy is to ensure Meadowhall’s offer reflects consumers’ changing modern lifestyles.
“Attracting these premium brands to the line-up achieves this objective and is a great endorsement of the enhanced environment we and our occupiers are creating at the centre.”