The store will launch later this month and will be managed by Aurum Holdings, whose portfolio includes Watches of Switzerland, Goldsmiths and Mappin & Webb. The Breitling store will be the second largest monobrand opening for Aurum.
The 1,000 sq ft store incorporates the Breitling’s aeronautical ties and features pop art paintings by artist Kevin Kelly. Other design features include a mosaic of aircrafts and Breitling’s pin-up in the centre.
The full range of watches will be housed at the new store, as well as the exclusive Breitling for Bentley collection.
Breitling Trafford will launch on 24 May with a celebration attended by the Breitling-Jet team, the world’s only large civil aerobatics team flying on jets. From 24 May until 28 May, visitors to Intu Trafford Centre will also have the opportunity to take flight as pilots in the Breitling Jet Simulator.