Following the recent launch of his London flagship store, jeweller Samer Halimeh will be expanding his brand with a pop-up shop during the Cannes Film Festival.
The diamond jewellery shop will be located in the lobby of the InterContinental Carlton Cannes Hotel and will showcase pieces from the brand’s line as well as VIP bespoke jewels.
The pop-up store launched in May and will remain open until 30 September.
Halimeh said: “We have opened our summer season boutique in Cannes because the French Riviera resort is a hub for luxury retailing and one of the world’s premier leisure destinations for discerning purchasers of diamond jewellery and polished diamond stones.”
The jeweller hopes to maximise on the number of tourists who visit the French town during this period. He added: “During July Cannes is very popular with our clients from the Middle East, and during August and September it is visited by our clients from the United States, Russia and UK.”