Diamond jeweller Samer Halimeh is set to launch ‘Bond Street on the sea’ shops in partnership with SSH Maritime superyachts.
The new retail concept of summer boutiques will take place on four SSH Maritime superyachts – Chakra, Serenity, Grand Ocean and Omega.
The jeweller has set up pop-up shops in hotels before, but this will be its first nautical showing.
Superyacht charter clients will be given VIP brochures containing photographs and details of the Samer Halimeh NY diamond jewellery and diamond portfolio if they choose to showcase the jewellery pieces on their voyage.
After the cruise is finished, if the client likes the diamonds they were shown, they then have the option to purchase them. The cruises will go wherever the clients wish, with a strong focus on Mediterranean hotspots.
Samer Halimeh, founder and chief executive of Samer Halimeh NY, said: “[We] are delighted to announce the launch of the summer superyacht diamond boutiques on board the Chakra, the exclusive SSH Maritime superyacht.
“Owners of the world’s most beautiful diamonds also use superyachts, private jets and five-star hotels, which is why this collaboration with SSH Maritime is highly complementary for both brands and clients.”
He added: “These yachts are like floating palaces and they provide the ideal setting for a Bond Street style jewellery showcase. When they are on the yacht they have much more time to review and enjoy the jewellery, which is why a retail showcase on the yachts makes perfect commercial sense for us.”