Darlena launches Puccini watch strap collection

Watch strap specialist Darlena has released new designs with the Puccini range.

The third-generation, family business has updated its collection of Italian leather straps with the new inclusions.

The range features leather straps from non-endangered species including crocodile, alligator ostrich and lizard.

The collection is sold to retailers as a replacement for Swiss-made or luxury timepieces. For £300, retailers are privy to a Puccini display case and point-of-sale materials. Retail partners are also entitled to complimentary services offered at the brand’s Bournemouth workshop, including in-house embossing.

James Hook, director, said: Our Italian, handmade luxury Puccini collection gives retailers the chance to tap into the watch strap replacement business, whilst benefiting from top margins and gaining further customer loyalty.

“Our finest Puccini leathers can be embossed with your company name or logo for the perfect finishing touch and at no extra cost.”