Fine jewellery designer, Alice van Cal (AVC) has announced both a rebranding and upcoming partnership with Roxie Nafousi.
Founded in 2018, the firm has launched a fresh identity for 2021 through a new logo and font that “reflects the AVC core values”.
The group’s updated logo features “iridescent colours”, such as yellow, that follow its rainbow of stones theme.
Implemented across the group’s digital platforms, its updated font “delivers a more spiritual message to the brand whilst delivering an elevated effect”.
Alongside the rebranding, AVC has also revealed a partnership with emotional health advisor Roxie Nafousi.
Nafousi will be tasked with creating content for the designer’s social platforms that centre around “motivational mantras” for the group’s audience to take on board.
The collaboration follows a successful partnership with Lady Ameila Windsor in 2020, and will support AVC’s drive to operate under a fresh identity of “new luxury”.