Product LaunchesRetailers

A-D-Just launches new collection with Betty Bachz

The five piece collection incorporates real size sea shells that were created using 3D printed moulds

Jewellery brand A-D-Just has announced a new collaboration with entrepreneur Betty Bachz to create a timeless capsule made out of responsibly sourced silver and jade for summer.

The five piece collection incorporates real size sea shells that were created using 3D printed moulds. The jewellery is placed on a delicate fine chain link necklace entwined with a coral-inspired piece alongside a row of neat jade pearls.

A longer drop chain features delicate 3D printed seashells that each encases a jade pearl overlaid with the cursor motif.

Additionally, the collection features the signature A-D-Just chunky curb chain with a circular ring of jade held within a clasp centre stage.

The collection was inspired by a VR trip to the unexplored depths of the great barrier reef, one of the most fragile ecosystems on earth, as well as a childhood memory of Bachz’s mother, who would always wear a jade pendant.

The contemporary jewellery brand was founded in 2018 by designer Stacey Huang and takes its name from the English word adjust.

The brand will also donate 2% of all proceeds of the collection to the environmental NGO, Coral Reef Alliance, to continue the important work of protecting and restoring the world’s coral reefs.

Back to top button