A new Tag Heuer boutique has opened in Meadowhall, Sheffield as part of the brand’s partnership with Aurum Holdings.
This is the latest boutique opened under the partnership following the unveiling of its Chelmsford boutique at the end of last year in Bond Street and another in London’s Old Spitalfields Market in July 2017.
The boutique will host a variety of the latest TAG Heuer collections, including the presentation of the TAG Heuer Connected Modular 45 watches on an interactive table.
Craig Bolton, executive director at Goldsmiths, said: “We’re thrilled to announce the exciting TAG Heuer concept arriving in Meadowhall this summer as part of our store expansion plans, which we’re confident will be a thriving business for the brand.
“The centre has changed dramatically over the last two years and there is huge aspiration in its planned £300m extension due to complete in 2021 which will continue to improve the offering and futureproof its commerce for years to come.
Rebecca Hopes, TAG Heuer Meadowhall boutique manager, said: “Our brand new boutique provides a dynamic shopping environment which perfectly captures TAG Heuer’s rich heritage of pushing boundaries and breaking rules to overcome technological restraints and create daring watches and chronographs. We are looking forward to welcoming our first clients in Sheffield in the coming weeks.”