Daisy London teams up with Ellie Goulding for WWF campaign
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Jewellery brand Daisy London has collaborated with singer Ellie Goulding for a collection in aid of WWF charity.
Hoping to raise awareness for climate change, a portion of the profits from the range will be contributed towards conservation funds.
For all items sold, Daisy London has promised to donate a minimum of £10,000 to WWF.
Goulding said: “By creating this bracelet with Daisy jewellery, we aim to not only raise awareness of the effects of climate change, but to encourage this conversation. This bracelet will represent the conversation and, for those who wear it, it will show that they really care.
“That’s what the team at Daisy do so well – create jewellery with real meaning. I’m psyched to be working with such an awesome team.”
Ruth Bewesey, director of Daisy London, added: “To say we’re excited about this collaboration would be an understatement. It’s been incredible to work with both Ellie and WWF on this project and create a beautiful collection that will help fight climate change alongside our Daisy customers around the world.”
The collection launched on Thursday 17 August and prices start from £45. Proceeds of each bracelet sold will go directly to WWF.
