Family jewellery brand, Unique and Co, has announced a growth in demand of 118% for the brand’s men’s collections, in particular for the ring category.
The growth comes in comparison to pre-Covid levels of 2019.
Unique and Co said there is particularly strong demand for “affordable but well-made and interesting” men’s rings.
Additionally, the company revealed that some of their rings are bought as a “cheaper alternative” as wedding rings, but also as a general style accessory.
Following the growing demand for its men’s collections, Unique and Co has announced the brand has recently launched new rings styles.
Its collections are created using materials such as stainless steel, titanium and tungsten carbide, as well as “interesting” plating combinations with wood or shell inlay.
Unique and Co said they have had an “incredible year so far” with the growth.