F.Hinds launches new Chapelle store in West Midlands Designer Outlet

F.Hinds has announced the opening of its new Chapelle store in the new West Midlands Designer Outlet in Cannock, bringing Chapelle’s portfolio up to 13 stores.

The store is fitted with “modern” furnishings and reportedly offers savings of at least 30% off RRP. Chapelle stocks a range of diamonds, jewellery and gifts, and offers services such as precious metal recycling, jewellery and watch repairs, valuations, insurance and more.

The opening marks the first new store under the Chapelle banner since F.Hinds rescued the outlet specialist from administration in February 2019.

Since the acquisition, the sixth-generation family jeweller was able to save 12 of the Chapelle stores along with the e-commerce operation, and the company welcomed 80 additional staff members to the wider group.

F.Hinds now operates 128 retail outlets in total and employs over 900 staff across England and Wales.

Andrew Hinds, chairman and diamond buyer at F.Hinds and Chapelle, said: “We are delighted at how well Chapelle has performed since it became part of our family. After a year of resetting followed by the pandemic, Chapelle is now going from strength to strength.

“We are thrilled to be able to move to the next stage by opening this store. It is in the country’s newest outlet centre and is already drawing visitors from across the West Midlands.”

Jeremy Hinds, sales director at F.Hinds and Chapelle, added: “We warmly welcome the new members to our team, including the experienced staff transferring from local F.Hinds stores.

“Our Chapelle offer is becoming progressively stronger and the number of brands that want to work with us is increasing. This is because we provide them with an unrivalled channel to clear their previous season product in a premium location, without affecting – indeed, perhaps even helping – their high street stockists.”