Retailers

Unique & Co expands men’s collection amid ‘incredible’ year

The jewellers has witnessed increased demand for men’s jewellery, particularly for wedding seasons

Jewellery brand Unique and Co has bolstered its male offering this spring with the launch of a new collection comprising rings for men.

The rings comprise materials such as stainless steel, titanium and tungsten carbide, and feature “interesting” plating combinations as well as wood or shell inlay.

The jeweller said it has added further rings following an “incredible” year last year, with “strong” demand for men’s jewellery, particularly for wedding seasons. 

Daniel Ozel, founder and director of Unique and Co, said: “We had an incredible last year with our men’s collections and in particular the ring category. There is strong demand for men’s jewellery and especially affordable, but well-made and interesting men’s rings.

“Demand seems to be very high right now in time for wedding seasons as many of our rings are bought as a cheaper alternative as wedding rings, but also as a general style accessory.”

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