\r\n\r\nLily Arkwright has announced it has pledged to donate a portion of every sale to Unicef this Black Friday, as the cost of living crisis is \u201clooming\u201d over the world's economy.\r\n\r\nThe jeweller will donate \u00a350 from every sale to Unicef, save the children campaign. Lily Arkwright has teamed up with Unicef for the last four years, having initially supported them during their 2019 annual London halloween ball charity.\r\n\r\nAs a children\u2019s charity, Unicef works with families, communities and governments in over 190 countries to tackle the root causes, as well as the symptoms, of problems directly affecting children. Unicef works to deliver long-term aid that creates lasting change for children as well as addressing children\u2019s immediate needs.\r\n\r\nPhilip Dawson, Lily Arkwright managing director, said: \u201cBlack Friday is a tremendously exciting time of the year for consumers with many businesses offering deep discounting on products. Whilst exciting we\u2019re also conscious it can be a rather stressful time, one in which consumers feel the need to grab a bargain at any costs.\u201d\r\n\r\nLily Arkwright specialises in lab grown ethical and sustainable jewellery, including moissanite, lab diamonds and coloured precious gemstones. The retailer is Assay Assured and members of the National Association of Jewellers (NAJ).