Rudell will also be stocking Forevermark’s Black Label range which launched last year.
Ben Umbers from Forevermark UK and Ireland, said: “I am thrilled to announce our new partnership with Rudell the Jewellers going into what will be its 80th year. Jon and his team are some of the leading innovators in the retail industry with vast knowledge and experience.
“We truly believe Forevermark and Rudells vision are aligned with our three standing principles in supplying the world’s most beautiful, rare and responsibly sourced diamonds.”
Jon Weston, managing director at Rudell the Jeweller, added: “I believe Forevermark practices echo our own ethology of business. Responsibly sourced ranges are hugely important to us and it’s great to hear the positive differences made within the source communities. The diamond assessment process is greatly impressive, the unique inscription is reassuring to us and our clients, promising only the very best top 1% finished goods are selected for the programme.”
Forevermark diamonds are now available in 2,144 doors in 25 markets.