DesignersRetailers

Henryka throws party for store relaunch

British silver and natural gemstone jewellery brand Henryka threw a relaunch party for its Hereford own-brand boutique on 17 November.

The store in the heart of Hereford city centre has been given a makeover to align with Henryka’s brand overhaul. Highlights include a new orange and black colour palette, nature inspired displays and geometric display cabinets.

To celebrate, Henryka’s customers and retail partners from across the UK were invited to share a glass of champagne with the team.

Anna Emmett, Henryka founder and director, said: “This party was a true celebration of the journey we have been on as a brand. Over more than 12 months we completely revamped our brand identity, which has now been translated to our store. Our customers and retail partners have praised the new look and we couldn’t be happier with the results.

“Even as our wholesale presence continues to grow, we believe our boutique gives us a competitive advantage. We can trial new collections and gather feedback from our regular customers. This ensures what we present to our retail partners is tried, tested and guaranteed to impress.”

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