American jewellery brand Kendra Scott has launched in the UK with its new ‘shop-in-shop’ concept opening in Selfridges.
Kendra Scott’s first ever retail concept outside of the USA opened on 20 November.
The Selfridges concept, ‘Color Bar’, will feature a personalised range of necklaces, earrings, bracelets and rings.
At the ‘Color Bar’, customers can create bespoke pieces of jewellery in minutes, with easy steps. First the jewellery category is selected, then preferred style and stone. To complete personalisation a metal finish is selected from gold, rose gold, rhodium, or gunmetal. Pieces range from £50 for the signature ELISA necklace, to £1,100 for unique full diamond necklaces.
Founded in Austin, Texas in 2002 by designer, philanthropist and the brand’s namesake, Kendra Scott, the company has grown from a one-woman operation into a multi-million pound jewellery phenomenon with over 2,000 employees and 75 stores.
Scott, founder, said: “This is such an exciting milestone in our journey and we cannot wait to meet our UK customers and welcome them into the Kendra Scott family. When I started this brand almost 16 years ago, I never could have imagined that one day I’d be opening in Selfridges.
“London is such an incredible epicentre of fashion and design and we’re thrilled to soon be part of this inspiring community.”