Jewlr’s Meghan Markle replica drums up huge sales following engagement

Online jewellery retailer Jewlr has brought a royal addition to its line-up of engagement rings with the launch of a replica of Meghan Markle’s engagement ring.

Designed within hours of the royal engagement announcement, the online retailer revealed that ‘The Duchess’ has quickly become its best-selling engagement ring style since it went live on Monday evening.

Jewlr’s 3D modelling and printing technology allows the company to recreate trends quickly and ‘The Duchess’ was launched almost immediately following the release of royal press images of the couple, and is outselling other ring styles by 15%.

Searches for three-stone rings on Jewlr’s website have also risen by 220%.

Meghan’s engagement ring was designed by Prince Harry and the central diamond was sourced from Botswana, while the two surrounding stones belonged to Princess Diana.

Jewlr’s replica ring, ‘The Duchess’, starts from £124 and is available in a range of precious metals, with gemstones both genuine and simulated. The ring is intended to be worn as an eternity ring or engagement ring.

Jewlr’s sales reports show that both men and women purchased the ring.

Jewlr founder Tony Davis, said: “Within minutes of Harry and Meghan’s photocall going live, we experienced a huge influx of searches for three-stone rings. Due to our production methods, we can turn designs around extremely quickly, and once online, products can be created and shipped to customers within days.

“It’s great to be able to meet customers’ demands for celebrity styles so easily. We already know that Meghan is one of the most influential celebrities for driving our sales in the UK, but it’s interesting to see the same effect with a traditional engagement ring.”

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