Bradley’s Jewellers York launches Something Blue collection

Independent jewellery retailer Bradley’s Jewellers York has announced the launch of its new ‘Something Blue’ collection, accompanied by a blue floral exterior display in celebration of the theme. 

Inspired by the age-old phrase “something old, something new, something borrowed, something blue,” Bradley’s Jewellers York has created a capsule collection of blue gemstone jewellery for brides-to-be. 

Highlights include sky blue aquamarine and diamond cocktail rings, trilogy rings, sapphire-studded lockets, and earrings and pendants set with topaz and sapphires. 

Bradley’s Jewellers York is also well-known for its floral displays, often encouraging customers to ‘follow the flowers’ when searching for the store on Low Petergate. 

For the summer season, the business has committed to a blue theme with meaningful arrangements that mirror the themes of “love and commitment found in bridal jewellery”. 

For example, hydrangeas were chosen to symbolise “heartfelt emotion”, while delphiniums were selected to represent “open hearts, cheerfulness and goodwill”. 

Bradley’s Jewellers York specialises in engagement rings, wedding bands, eternities, and bridal jewellery, including a vast selection of pearls, coloured gemstone jewellery and a bespoke design service. 

The retailer has also opted to return to in-person wedding fairs and events in 2025 after witnessing a sharp rise in bespoke bridal appointments among couples looking for more tailored experiences. 

Kay Bradley, Bradley’s Jewellers York owner, said: “Traditionally, ‘something blue’ is worn by a bride on her wedding day as a symbol of love, purity and fidelity. Although this blue item can be anything, we think a precious piece of fine jewellery is the most timeless way to go, especially as it can be passed down as an heirloom for the next generation. When we debuted this collection at The Northern Wedding Show in Newcastle in March, it proved hugely popular, and that gave us the confidence to go ‘all out’ with our exterior displays too.

“Florals are one of my greatest sources of inspiration when designing new collections, which is evident in our York Rose, York Daffodil, Rainbow Daisy, and Arts & Crafts collections. Having such a vibrant display on the exterior of our Grade II Listed, 500-year-old storefront is a real talking point and helps to highlight what customers will find inside.”