Instagram jeweller ‘Say It With Diamonds’ to open store in Liverpool

The jewellery brand is now looking to replicate its online success in a traditional retail outlet

Online jeweller, Say It With Diamonds, is to open a physical store in Liverpool’s Cavern Walks.

The jewellery brand founded in 2016, by Charlotte Donoghue and Steph Porter, originally launched with products only available for purchase on social media platform Instagram.

However at the end of 2017 Say It With Diamonds opened a showroom in Bootle’s Secret Warehouse and is now expanding again due to the increased demand for its products.

Donoghue told the Liverpool Business News, the company experienced growing trade from social media, particularly from its Instagram presence, and is now looking to replicate that success in a traditional retail outlet.

“After surpassing all expectations from online trading and from the Secret Warehouse, we feel the time is right to showcase our beautiful jewellery range in Liverpool city centre.

“Cavern Walks is associated with prestigious brands so we’re looking forward to opening our shop there. We’ve got big ambitions for the brand – we’re aiming to become Liverpool’s premier jewellery store.”

The Say It With Diamonds store in Liverpool will open on April 17.

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