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High street jeweller Goldsmiths has launched its newly-transformed Birmingham store following a £1m investment.
Located in Birmingham’s Bullring leisure and retail centre, the showroom re-opened with a new shop-fit and a 52 sq mt dedicated watch room.
Craig Bolton, Goldsmiths executive director, said: “We’re delighted to reopen our Bullring showroom just in time for summer with a contemporary new look and luxury watch room, which is home to a number of prestigious brands.
“Birmingham is a hugely dynamic shopping destination with Bullring at its heart so we jumped at the opportunity to be able to double our number of units and establish an enhanced, premium offering for our customers.”
Sam Green, manager of Goldsmiths Birmingham, added: “It’s fantastic to unveil the results of our recent refurbishment and welcome the addition of the brand new watch room.
“As we are well and truly in the midst of peak wedding season, we are looking forward to picking out everything for our customers’ big day – the perfect gift, a timepiece to treasure, the wedding bands and the finishing outfit touch; whether a bride, groom or guest.”
