Fine jewellery brand Olivia Grace London is to launch a new bracelet called \u2018Sunflower\u2019 to mark being chosen as one of the participating brands in the new retail concept The Maiyet Collective. \r\n\r\nThe Maiyet Collective concept store, based at new private Members Club The Conduit, Mayfair, will look to bring together a collection of the most exciting sustainable and positive impact brands in the world right now \u2013 all sharing a vision of sustainable luxury. The fine jewellery presented at The Conduit has been curated for The Maiyet Collective by La Maison Couture. \r\n\r\nOlivia Grace London\u2019s founder and designer Helena Fine\u2019s new range is the latest edition of her \u2018Flexi-bracelet\u2019.\r\n\r\nThe bracelets feature a spring fitted inside so the bracelet will fit any wrist or arm and include 18ct recycled gold and ethical diamonds.\r\n\r\nThere are three bracelets in the new Sunflower collection. The white gold has 0.40ct black diamond in the centre with a halo of small white diamonds. It contains over 9 grams of 18ct solid gold. The 18ct yellow bangle has a 0.40ct white diamond with small white diamonds surrounding it and contains over 9 grams of 18ct solid gold. the 18ct rose gold bangle has a 0.40ct white diamond also featuring small white diamonds and contains 10 grams of 18ct solid gold.\r\n\r\nThe Sunflower Flexi-bracelets will be on sale exclusively at the Maiyet Collective Conduit and will retail for \u00a33,600.\r\n\r\nHelena Fine said: \u201cI think The Mayiet Collective is a stunning concept and I was thrilled and honoured \u00a0to be invited to take part in it. Since starting in this industry I have been obsessed with working with only the most ethically sourced precious stones and materials, and to find myself among like-minded individuals is like a dream come true. \u00a0\r\n\r\n\u201cI\u2019d like to thank Paul van Zyl for creating and opening The Conduit and also Tania McNab at La Maison Couture for being a true champion of fine jewellery.\u201d\r\n\r\nThe Maiyet Collective will serve both The Conduit\u2019s existing community as well as offer the public access to the space every Friday and Saturday.\r\n\r\nThe grand opening of The Maiyet Collective pop-up store will run from 4 October through to 6 October.