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Beaverbrooks launches £100,000 diamond advent calendar

UK jeweller Beaverbrooks has launched a world-first £100,000 diamond advent calendar.

Beaverbrooks the Jewellers has launched the brand new advent calendar, which features a luxurious diamond gift within each of its 25 drawers, in celebration of its 100th birthday this year.

The first-of-its-kind, new and exclusive ladies advent calendar will include elegant diamond rings, necklaces, earrings, bracelets, watches and jewellery sets.

Amongst the selection is a Once Platinum Diamond Solitaire Ring worth £26,000, as well as a number of pieces including a £975 9ct White Gold Diamond Pendant from Beaverbrooks’ True Connections collection which was created exclusively for the brand’s 100th birthday.

Other products include pieces from the jewellers’ Beyond Brilliance collection, including these stunning Beyond Brilliance 18ct White Gold and Rose Gold Diamond Earrings, £4,250, which feature Beaverbrooks’ exclusive 100 facet diamond.

Designed in celebration of the company’s centenary this year, each diamond in the collection creates almost twice the flashes of light of the usual 57 facet brilliant diamond, for the sparkliest Christmas ever.

The diamond-a-day advent calendar retails at £100,000; over £23,000 less than purchasing the pieces of jewellery individually.

Lorna Haddon, head of diamonds and jewellery at Beaverbrooks, said: “For a century, we’ve been passionate about diamonds, so we’re extremely excited to announce the launch of our diamond-a-day advent calendar in celebration of our 100th Christmas at Beaverbrooks.

“Creating an advent calendar from some of our most beautiful diamond products has been a dream job for me, with each piece hand-selected to ensure the utmost beauty and sparkle in every drawer.”

She added: “We’ve been a part of our customers’ treasured Christmas memories for a century, helping them choose the most meaningful gifts for their loved ones. Never mind chocolate, this really is the dream advent calendar for diamond and jewellery lovers.”

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