The joint administrators of Links of London have announced 38 redundancies at its head office in Victoria, London.
It comes after the British jewellery brand entered administration earlier this month (8 October), placing around 350 jobs at risk.
It currently operates 28 standalone stores across the UK and Ireland and seven concessions. Other international operations trading under the Links of London brand are not directly affected by this appointment.
The administrators said there have been no redundancies in any stores.
Links of London is a British brand owned by the Greek Folli Follie group, with headquarters in London, selling luxury British jewellery, watches, cufflinks and gifts.
Matt Smith, joint administrator, said: “Whilst we continue to talk to interested parties about a sale of the business, the ongoing cash-flow pressures mean the current cost base is not sustainable.
“We will continue to support the affected employees and thank them for their professionalism during this difficult period.”
Matt Smith and Dan Smith of Deloitte, were appointed as joint administrators to Links (London) Limited on 8 October 2019.