The store, set in the village of Ashburton, follows the “cult” online success that her jewellery has garnered since she first launched her designs in 2000.
Ellenwood is known for her ethical craftsmanship, using responsibly sourced gemstones and sustainable 18ct Fairtrade gold in her creations.
Her designs are produced using centuries-old artisanal methods, and are then packaged in hand-woven bags created with sustainable luxury British yarn.
Proceeds from select designs go towards human rights and environmental charities from around the world.
The new open-plan store is set in a former Victorian general store, and uses environmentally friendly paint and dynamic lighting to “echo the shifts of daylight for a feeling of wellbeing”.
The new store will offer a “unique glimpse into her creative process”, granting a behind-the-scenes viewing of her studio and craftsmanship. Guests will be invited to learn about her “ethos and the journey of her jewellery, from source to finished creation”, and clients can discuss bespoke commissions with the designer.
Ellenwood said: “I wanted to create a place that goes beyond the usual shopping experience. This is a space that reflects who I am and enhances my creativity.
“I’m excited to share my inspirations and love of ethical design in a beautiful setting where everyone can feel at home.”