Luminox has announced a new timepiece collaboration alongside famed adventurer Bear Grylls.
Swiss-made watch brand Luminox said it will be introducing the first timepieces in a series of collaborations for the “long-term partnership”.
The brand said: “The partnership underscores what the Navy SEALs, the Icelandic Association for Search and Rescue and many other professionals have known for many years – the brand’s watches can survive just about anything.”
Each piece is water resistant for up to 300 meters and cased in either light, durable, and tough carbonox or stainless steel. All watches also feature Bear Grylls’ logo and motto, “Never Give Up”, on both the dial and the case back.
Certain pieces also incorporate chronograph functions, compasses, paracord straps, morse code decoders, rulers and walking speed scales, as well as Luminox Light 2 Technology that allows the watch to be visible in any lighting conditions.
The Bear Grylls collection will consist of watches across all of Luminox’s signature series: Sea, Air and Land. The first six models will be introduced this month, while a further two models are scheduled for August 2020.
Grylls said: “It’s incredibly important to me to work alongside world class trusted partners and Luminox have proved that and more. I’ve been wearing Luminox since my early adventuring days, so it’s great to now be a part of the family.
“The rugged watch range has been carefully crafted featuring multi-functional design and state of the art materials, set to inspire and encourage the adventurer in everyone – men and women, boys and girls, outdoor novices and experts.”
Niels Moller, CEO of Luminox, added: “Working with Bear Grylls is perfect for Luminox. We have always developed watches for the toughest people and situations on earth, for use by Navy SEALs, first responders, law enforcement and more. Bear is famous for thriving in the world’s most challenging environments, and so is Luminox”.