Tiffany unveils renovation plans for flagship store

Tiffany and Co has unveiled the exterior renderings regarding the renovation of  its Fifth Avenue flagship store. 

The upper addition of the 10-story building will be “completely reimagined” into a new exhibition, event and clienteling space, having previously operated as office space.  

The structure will be surrounded by a “curtain” of undulating glass and limestone façade.

Construction on its flagship transformation began in spring 2019 and is estimated to be completed by spring 2022.

Tiffany is embarking on the project in partnership with  architectural firm The Office for Metropolitan Architecture (OMA). Led by Partner Shohei Shigematsu, OMA New York is engaged on specific aspects of the transformation, including the reimagined upper addition.

Reed Krakoff, chief artistic officer at Tiffany and Co, said: “The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well known luxury retail spaces in the world. It’s a place where so many have memories of important moments in their lives, filled with emotion and anticipation of the extraordinary.

“Tiffany’s newly transformed flagship will reflect the future of our brand, while honoring our 183-year legacy.”

OMA partner Shohei Shigematsu said: “Tiffany’s Fifth Avenue flagship is more than a retail space; it is a destination with a public dimension. 

“The new addition is informed by programmatic needs of the evolving brand—a gathering place that acts as a contemporary counterpart to the iconic ground level space and its activities. The floating volume over a terrace provides a clear visual cue to a vertical journey of diverse experiences throughout the building.”