Demi and Co has announced the launch of a new magnetic jewellery range for the wholesale market following a “phenomenally successful” first year of trading.
After launching its website and creating the ALPHA mens brand, the group said that customers were purchasing their copper and magnetic bracelet range at a high volume, with products selling out “in a matter of days”.
It comes as the brand said it realised there was a “gap in the market” for copper, magnetic and stainless-steel jewellery.
The ALPHA range now features a mix of magnetic, non-magnetic, leather, copper, titanium and stainless-steel bracelets.
There are over 40 different styles of men’s bracelets to choose from, including laser cut patterned bracelets, cuff bracelets, oxidised copper link bracelets, carbon fibre and copper mix bracelets, silver chrome and matt finishes.
Following its rise in demand, the brand has also launched a range for women, which features shiny copper bangles, stainless steel magnetic link bracelets, copper link and titanium bracelets.
Founder Sim said: “We’ve always thought about launching into the wholesale market at some point and in the past few months we’ve actually been approached by a few retailers which has been great and sped up our process.
“We are in talks with retailers and independents and we hope to secure some stockists as we speak! We are selling successfully through our website but venturing into the wholesale has always been our dream and this is an exciting time for us.”