Swatch has launched the ”1983 collection”, a new series of timepieces made with natural materials.
This marks the first time a watch manufacturer has been successful in replacing conventional materials with bio-sourced materials in a series production environment.
The two newly introduced bio-sourced materials are extracted from the seeds of the castor plant, with all products ‘‘meeting the high Swiss Made quality requirements’’ that Swatch enforces on all its goods.
The new collection’s packaging also aligns with the product’s environmentally friendly agenda.
Swatch said: ‘‘The new packaging sets a new standard as well. Made of paperfoam, the material consists of an innovative mix based on potato and tapioca starch.
‘‘As a result, the packaging produced with the injection molding process is fully biodegradable and can be recycled with paper waste or even composted right at home.’’
On the collection’s design, Swatch added: ‘‘The “1983” collection takes its cues from the early days of the illustrious Swatch spirit. Six models offer reinterpretations of the first Swatch watches and feature bespoke typography created for the signage of the new Swatch headquarters.’’