Luxury watchmaker Hublot has welcomed three-time Michelin star chef Paul Pairet as its latest “friend of the brand”.
According to Hublot, Pairet has revolutionized traditional ways in playing on texture and temperature of ingredients, producing unique and tasty cuisine with his highly skillful and gorgeous techniques.
It added that his “creative flair, daring experimentation and inspired dishes continue to influence chefs and the gastronomy industry around the world”.
It said the latest collaboration between Hublot and Paul Pairet is “bound to spark new inspiration and creativity, inspiring unique art of fusion”.
Ricardo Guadalupe, Hublot CEO, said: “Hublot shares lots of values with chef Paul Pairet. From his distinctive and unique interpretation of ingredients to his daring challenge to the traditional gastronomic experience, Paul’s passion and dedication to the culinary art fully express the watchmaking spirit that Hublot has always adhered to.
“Feeling Paul’s extraordinary influence on and great contribution to the global gastronomy industry, we are delighted to welcome him to the Hublot family and look forward to creating unique pioneering artworks with him.”
Pairet said: “Cooking food is a process of balancing different kinds of ingredients, while making good dishes not only needs to pay attention to the combination of ingredients, but also integrates the highly innovative ideas of chefs, so as to reflect their own thoughts and aesthetics in the food.
“This is a process of artistic expression, which echoes the ‘Art of Fusion’ spirit of Hublot. It can be said that there is a tacit understanding between me and Hublot, thus I feel lucky to join the Hublot family.”