Trade Organisations

NAJ calls on members to maintain Covid safety rules

The National Association of Jewellers (NAJ) is calling on members to maintain Covid-19 #StoreSafe guidelines after a leading consumer report revealed safety is a bigger concern than price to customers this festive season.

Maybe’s ‘Retail 2020: What Shoppers want now (Edition 2) survey of 20,000 consumers revealed that 31% of shoppers considered safety as the number one factor that will determine where they shop over the festive period.

The potential price of items represented the second largest factor consumers were considering when shopping over Christmas at 28%.

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Adam Jacobs, chair of the Consumer Focus Group said: “StoreSafe is in place to assure customers that NAJ Members have and are taking all the necessary, and in many circumstances additional steps to assure a Covid Safe environment. 

“With local lockdowns increasingly possible after today’s London announcement, reminding all stakeholders is sensible especially alongside any promotional activity for Christmas.”

Gary Wroe, MD of Hockley Mint and chair of the NAJ said: “It’s not just retailers that should be continuing to bring attention to COVID safe actions. 

“Manufacturers, suppliers and wholesalers should also be reminding all those associated with the business about the COVID actions taken to date, to maintain assurance with staff, customers to suppliers to continue making progress with general operations, as well as help stop the spread of the virus itself.”

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