Product Launches

Tag Heuer launches timepieces inspired by Ayrton Senna

Tag Heuer has launched two commenartive timepieces inspired by Ayrton Senna, the legendary Formula 1 driver.

The Tag Heuer Formula 1 models, an automatic chronograph and a quartz chronograph, feature a ceramic bezel with a tachymeter scale that goes up to 400 km/h.

Powering both special-edition timepieces is the automatic Calibre 16, which is protected by a stainless-steel screw-down caseback engraved with the Senna logo.

The bracelet and leather strap models are priced at £2,550 and £1,695, respectively.


Bianca Senna, Ayrton Senna’s niece and CEO of Senna Brands, said: “We are very happy to be part of another special launch reflecting our partnership with Tag Heuer. The 2020 collection is inspired by Ayrton’s commitment to overcoming limits. 

“Each year, we dedicate ourselves to introducing innovative new models, and this one uses 400 km/h to represent the ongoing pursuit of speeds that once seemed unattainable.”

She added: “It is a part of Ayrton’s legacy, which continues to motivate TAG Heuer in its never-ending quest to create the perfect watch.”

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