Watches of Switzerland launches virtual boutique

Watches of Switzerland has announced that it will be using the Vee24 platform to create a ‘virtual boutique’ for customers seeking guidance and inspiration while shopping for luxury watch brands.

The group said that following a surge in online sales since May 2020, it has “raised the bar” in how it serves customers who visit its online store.

In light of this, it has partnered with Vee24’s high-definition video chat solution to provide qualified customers with a “knowledgeable, personalised” service online. Its relationship with Vee24 began in 2015.

Priya Iyer, CEO of Vee24, said: “We are thrilled to be supporting the Watches of Switzerland Group in their strategic initiative to elevate the online customer journey. Vee24’s multi-experience platform is uniquely suited to deliver the luxury experience required for a high-end Virtual Boutique.

“These are challenging times for retailers who rely on in-person engagement to deliver service and capture consumer loyalty. The Watches of Switzerland Group has achieved impressive success in expanding their digital sales and services capabilities and replicating the in-store experience online.”

The virtual boutique is open seven days a week so customers can be “immediately connected” to an available expert, or schedule a session at a time that is convenient.

Ian Warwick, director of E-Commerce, the Watches of Switzerland, said: “Personal service, expert advice, and inspiring timepieces are the hallmark of our brand. As consumer needs shift, we are committed to bringing that brand promise to our online customers.

“Vee24’s proven platform and experienced Client Success team have enabled us to move quickly to expand our online experience and deliver our Virtual Boutique. The professionalism, enthusiasm, and hard work of the Vee24 team, in such a short time frame too, never ceases to amaze me.”

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