Faye has previously worked with Unique Jewellery, Elran and Kokkino, and joins So from Fable Trading, where she served as a visual merchandiser on the Trollbeads brand.
“We are delighted that Faye is joining us,” stated Emma Finney, So Jewellery’s marketing director. “We have seen first-hand the excellent service and support Faye offers us in our own shop and we are confident that our stockists will benefit significantly from her contribution.”
A graduate in Design Crafts, Faye has a strong combination of commercial and designer-maker experience, having spent some nine years in a customer services role. She added: “So Jewellery is fast becoming a sought-after brand, and I was very impressed by both the quality of the jewellery and the strong brand identity, which is backed up by strong POS and packaging. I am thrilled to have been offered this opportunity and look forward to working with our stockists to take the brand to the next level.”