Refurbishment and second store for Identity the Jewellers

Derby’s Identity the Jewellers – featured as the voice on the high street in September’s Jewellery Focus – has completed a programme of expansion that has seen it acquire a second store in the city’s Westfield shopping centre.

The independent jeweller has also refurbished its current shop, also located in the Westfield Centre.

The new shop is dedicated solely to timepieces – the first in the Westfield Centre – and complements Identity’s existing store, which specialises in hand-made and designer jewellery. Both shops were opened by double Olympic and Commonwealth Games swimming champion Ross Davenport, who cut the ribbons accompanied by owners Alison and Stephen Warner (pictured).