In the first six months of 2011, Rotary Watches, the family-run watch manufacturer, has achieved a record performance with international sales increasing by a colossal 66 per cent (year-on-year) and sales in the UK climbing 18 per cent.
“Rotary sees that consumers are showing a preference for brands strongly identified with integrity and longevity, so that during difficult periods customers can have confidence in brands rooted in tradition and heritage. With the general economic climate in the doldrums, Rotary is proud to be bucking the trend both at home and overseas,” said a statement from the company.
Returning to television on the 24 September after a 25 year absence, a new Rotary advertising campaign is focused on the company’s sponsorship of the Clipper Round the World race, as the official time-keeper, and signals the launch of a new ultra-slim, Swiss Made, waterproof range of watches.
Victoria Campbell, chief executive of Rotary Watches, commented: “Research tells us that consumer confidence is virtually rock bottom and this stems from a lack of trust; where most consumers are making any discretionary purchase decisions, they are doing so with brands that are well known, trusted and offer great value for money. This is not just a UK phenomenon but an international trend.”