Fifi Bijoux “aims to spend time and care in securing suppliers who share their vision that human rights must be respected and upheld and that environmental impact should be minimised.”
Johnston said: “I’m thrilled to be named as a Future 100 Young Social Entrepreneur. I founded Fifi Bijoux in 2006 and since then, it’s grown in reputation as a brand synonymous with luxury and best practice for fair, responsible and equitable mining of precious natural resources. As a designer, I love to create exquisite pieces and want customers to enjoy beautiful jewellery; assured that no abuses of human rights or unwarranted impact on the environment has occurred to produce it. The Future 100 Award means a lot to me. Particularly in the current difficult economic climate, I think it’s especially important to recognize businesses which maintain a strong sense of conscience as well as a commercial focus”.