Jewellery designer Annoushka Ducas and her husband, luxury entrepreneur John Ayton, founded Annoushka in 2009, having previously co-founded Links of London, which was then sold to Follie Follie in 2006. John also invested in the Bremont Watch Company, where he later became chairman. He is also director of Walpole, an organisation aimed at serving and promoting British luxury brands, and founder of Walpole Brands of Tomorrow, which mentors and supports the best of emerging British talent in the luxury sector. Both John and Annoushka were also seed investors in Boticca.com, which offers a marketplace to young and upcoming jewellery and accessories designers.
In addition, Annoushka oversees an annual design project with students at Central Saint Martins College of Art and Design, and has recently established her ‘Art at Annoushka’ initiative, which sees her collaborate with “creative forces at the forefront of the contemporary art scene.”