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“As a social media platform, Facebook is increasingly being used to shop,” explained Ti Sento. “Charming is embracing this trend and is one of the first jewellery brands to launch its own Facebook shop. The brand will use this Facebook shop to expand its online marketing activities.”
Examples of the creations, the stories behind the collection and exclusive behind-the-scenes material can be found on the Charming Facebook page, at www.facebook.com/charmingbytisento
