This follows a similar announcement almost a year ago, in which it said 100 accounts would be closed “in an attempt to have greater control over the retail experience of the customer buying their product.”
The accounts to be closed will be able to sell Pandora products until 31 March. Following that date, the company will be looking to open more fully branded concept stores, which it intends to become franchise stores.
“We have to make sure that when the customer is considering buying Pandora, we are offering the best possible proposition, both in terms of product and service,” Adcock explained. “We are doing this to grow sales and ensure that the customers who want Pandora can access Pandora in a strongly branded environment, and we know for a fact that this is currently not happening,” said Adcock.