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The new hall complex will provide a total 141,000 m2, and is being designed by Basel-based architects Herzog & de Meuron, who also designed the famous Bird’s Nest national stadium in Beijing.
In a statement, the organiser said: “The revamped facilities are characterised by their modern sophistication and exceptional aesthetic. See you in Basel on April 25th 2013 to discover this fine architectural achievement ready and waiting to welcome you!”
The announcement comes as the organisers revealed high levels of satisfaction from exhibitors in Baselworld 2012. In a statement, the company said: “They [the exhibitors] confirm an extension of the excellent results in 2011 and salute a 40th edition that already displayed certain changes, prior to the major transformations to be unveiled in 2013.
“The general public and professionals turned out in large numbers to discover the creations and innovations from watch brands, jewellery brands and related sectors.”
More than 104,000 visitors attended Baselworld 2012, following an excellent year that saw 29.8 million watches exported representing a total value of 19.3 billion Swiss francs.
